Bang & Olufsen

Elen Barnes, Chief Marketing Officer

I'm a creative and strategic leader with a proven track record of integrated marketing excellence and digital innovation in an ever-changing consumer landscape. Over 17 years experience leading Global Marketing // brand strategy development, digital transformation, integrated campaign & communication execution, revolutionary product launches and strategic partnerships across sports, lifestyle and technology. A passionate team and people leader, who strives to ignite excitement and possibility among people from all corners of the world then inspire them to contribute their best work. As a lifelong athlete, I work with a firm belief in the power of a team and a fierce commitment to bring out the best in each player. With experience of working in multiple countries, leading global teams and local markets, agency and in-house in a multitude of sectors; Luxury, Sport, Media, Audio Technology, I offer a dynamic and unique understanding and appreciation for consumer marketing and communication strategies.

Bang & Olufsen is a global luxury-lifestyle brand founded in 1925 in Struer, Denmark by Peter Bang and Svend Olufsen whose devotion and vision remains the foundation for the company. The rich heritage built around the relentless determination to create products that push the boundaries of audio technology continues to place the company at the forefront of audio innovation. Today, every Bang & Olufsen product is still characterised by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive audio products are sold worldwide in Bang & Olufsen monobranded stores, online and in multibranded stores. The company employs over 1,000 people and operates in more than 70 markets and Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.