Enova International
Rob Austin-Williams, Head of Marketing, SMB
Proven global leader of high-performance teams with 15 years experience across Americas, EMEA, and APAC. Highly analytical and data driven. Skilled in separating noise from signal. Engineer and implementor of aspirational growth marketing strategies for legacy and newly launched brands in the B2C2B, D2C, B2B, and B2C spaces. Architect of driving engagement and communication in complex international and matrix organizations. Influential builder of highly engaged, diverse, and innovative teams driving multimillion dollar revenue targets.
Enova International (NYSE: ENVA) is a leading financial services company with powerful online lending that serves small businesses and consumers who are underserved by traditional banks. Through its world-class analytics and machine learning algorithms, Enova has provided more than 11.1 million customers with over $58 billion in loans and financing.
WHAT ARE YOUR KEY DEPARTMENTAL OBJECTIVES OVER THE NEXT 6 TO 12 MONTHS?
N/A
WHAT IS YOUR CURRENT TECHNOLOGY STACK?
Salesforce Marketing Cloud MicroStrategy
HOW MANY PEOPLE REPORT TO YOU (BOTH DIRECTLY AND INDIRECTLY)?
9
WHAT IS YOUR TOTAL BUDGET OVER THE NEXT 12 MONTHS PERIOD?
Up to $10 million
WHO DO YOU REPORT TO?
Chief Marketing Officer
WHAT IS YOUR COMPANY'S REVENUE?
$2.7B
PROJECT OR INITIATIVE DESCRIPTION
N/A
WHAT 3RD PARTIES ARE YOU HOPING TO MEET WITH?
Performance marketing agencies, Search paid media, paid social media performance and creative agencies, website conversion rate optimization, email conversion rate, direct mail
WHAT IS YOUR TIMELINE FOR IMPLEMENTATION?
On going
WHAT IS YOUR BUDGET FOR THIS PROJECT?
N/A
WHAT IS YOUR ANNUAL AD SPEND?
N/A
