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CSL Plasma

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Chris Borek, Head of Global Marketing

Global Marketing, Digital & Media Executive with a demonstrated track record of achieving business goals through marketing strategies and effectively building relationships with business partners, agencies, platform providers and internal stakeholders. Leadership qualifications include collaboratively driving results leveraging a culture-driven approach for team development & performance. An established expert of multi-channel digital marketing tools, analytics and innovative solutions with the ability to manage multiple projects while employing an eye for detail. Recognized industry speaker domestically and internationally.

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CSL Plasma is one of the world’s largest collectors of human plasma. We are committed to excellence and innovation in everything we do. Our work ensures that tens of thousands of people with rare and serious diseases are able to live normal, healthy lives. We are committed to our work because people’s lives depend on us. See our community guidelines: https://bit.ly/2IApjpz. Supported by parent company CSL Behring, the global leader in plasma protein biotherapeutics, CSL Plasma has more than 280 plasma collection centers globally. CSL Plasma also has a state-of-the-art testing laboratory that features some of the most advanced technology, instrumentation and automation in the field; two logistics centers, one in Dallas and one in Indianapolis.

Department Breakdown
Project Insights

WHAT ARE YOUR KEY DEPARTMENTAL OBJECTIVES OVER THE NEXT 6 TO 12 MONTHS?

Personalize our prospect and customer experience both digitally and in our plasma centers; optimize workflow and processes

WHAT IS YOUR CURRENT TECHNOLOGY STACK?

Salesforce, Chatmeter, Accenture

HOW MANY PEOPLE REPORT TO YOU (BOTH DIRECTLY AND INDIRECTLY)?

15

WHAT IS YOUR TOTAL BUDGET OVER THE NEXT 12 MONTHS PERIOD?

$25 to $50 million

WHO DO YOU REPORT TO?

CEO / General Manager

WHAT IS YOUR COMPANY'S REVENUE?

PROJECT OR INITIATIVE DESCRIPTION

Develop a CRM strategy optimizing communication and our mar tech stack

WHAT 3RD PARTIES ARE YOU HOPING TO MEET WITH?

N/A

WHAT IS YOUR TIMELINE FOR IMPLEMENTATION?

6 months

WHAT IS YOUR BUDGET FOR THIS PROJECT?

TBD

WHAT IS YOUR ANNUAL AD SPEND?

40000000

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