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Batesville Services

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Jillian Delaney, Vice President Marketing

Proven global brand and digital marketing transformation leader, managing over $2M marketing budgets, committed to building and leading high-performing teams to improve and grow brand strategy, digital customer journey, launch e-commerce sites, websites, omni-channel campaigns and new products to market and make marketing more effective and efficient using technology to deliver results. Experienced marketing communications leader proficient in developing global business unit strategy from the ground up, with an excellent track record inspiring and motivating team to perform and execute strategy with proven growth analytics.

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Our vision is a future where every family receives support in remembering and honoring their loved one’s life in a meaningful way. As a partner to thousands of funeral homes across North America, we are actively working to build a strong future for funeral service by: • Providing insights and information about the needs and wants of families • Delivering innovative products and solutions that matter to families and to the industry • Educating consumers about the value of meaningful funerals Founded in 1884, our history of manufacturing excellence, product innovation, superior customer service, and reliable delivery helped the company become a recognized leader death care industry in North America. Today, we offer an unparalleled portfolio of burial and cremation products, technology and other personalization and memorialization solutions to meet the needs of modern consumers and help funeral homes remain competitive in a rapidly changing market.

Department Breakdown
Project Insights

WHAT ARE YOUR KEY DEPARTMENTAL OBJECTIVES OVER THE NEXT 6 TO 12 MONTHS?

Ecommerce, digital paid ads

WHAT IS YOUR CURRENT TECHNOLOGY STACK?

Shopify, bynder, conductor,

HOW MANY PEOPLE REPORT TO YOU (BOTH DIRECTLY AND INDIRECTLY)?

14

WHAT IS YOUR TOTAL BUDGET OVER THE NEXT 12 MONTHS PERIOD?

Up to $10 million

WHO DO YOU REPORT TO?

CMO

WHAT IS YOUR COMPANY'S REVENUE?

$600 Mil

PROJECT OR INITIATIVE DESCRIPTION

Updated website, ecommerce and digital advertising

WHAT 3RD PARTIES ARE YOU HOPING TO MEET WITH?

Digital agencies, PIMs, paid ad platforms

WHAT IS YOUR TIMELINE FOR IMPLEMENTATION?

1 year

WHAT IS YOUR BUDGET FOR THIS PROJECT?

$2 mil

WHAT IS YOUR ANNUAL AD SPEND?

$7 mil

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