Cooper's Hawk Winery & Restaurants
Florence Ho, Senior Vice President, Marketing, Loyalty & Customer Experience
No bio at time of print.
Cooper’s Hawk Winery & Restaurants was created with the inspiration of bringing the Napa Valley experience to all of America, by combining an elegant tasting room with a polished casual restaurant and scratch kitchen. Built upon the belief that food and wine hold the power to forge lasting connections, Cooper’s Hawk is home to one of the world’s largest wine clubs with nearly 600k-and-growing member base. The Cooper’s Hawk portfolio currently includes 51 Cooper’s Hawk Winery & Restaurant locations throughout 10 states, as well as two new “by Cooper’s Hawk” brands introduced in 2022: Esquire by Cooper’s Hawk and Piccolo Buco by Luca Issa & Cooper’s Hawk.
WHAT ARE YOUR KEY DEPARTMENTAL OBJECTIVES OVER THE NEXT 6 TO 12 MONTHS?
Leveraging AI for marketing Creative/content development Journey mapping for seamless customer experience - instore, web, social, mobile, email, etc.
WHAT IS YOUR CURRENT TECHNOLOGY STACK?
Salesforce marketing cloud Salesforce
HOW MANY PEOPLE REPORT TO YOU (BOTH DIRECTLY AND INDIRECTLY)?
9
WHAT IS YOUR TOTAL BUDGET OVER THE NEXT 12 MONTHS PERIOD?
Up to $10 million
PROJECT OR INITIATIVE DESCRIPTION
Loyalty and retention, customer experience enhancements
WHAT NON-BUDGETARY CHALLENGES DO YOU ANTICIPATE?
Balancing brand development and conversion objectives. Develop high-quality content on an ongoing basis cost effectively
WHAT 3RD PARTIES ARE YOU HOPING TO MEET WITH?
AI tools for marketing Creating optimal customer experience across channels for retention and conversion
WHAT IS YOUR TIMELINE FOR IMPLEMENTATION?
N/A
WHAT IS YOUR BUDGET FOR THIS PROJECT?
N/A
WHAT IS YOUR COMPANY REVENUE?
$500mm+
