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HEI Hotels & Resorts

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Emma Shaybani, Vice President of Marketing

Meet Emma: A fearless industry leader in digital marketing for hotels. With 10 years of experience, Emma has disrupted the status quo and transformed the way hotels approach digital marketing. Her bold and innovative strategies have generated record-breaking results, earning her a reputation as a game-changer in the industry. Emma is not afraid to think outside the box and challenge conventional wisdom, resulting in campaigns that are fresh, impactful, and always ahead of the curve. Whether it's through data-driven insights, cutting-edge technologies, or engaging content, Emma consistently delivers results that drive bookings and build strong, memorable brands.

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Founded in 1985, HEI Hotels & Resorts is one of the nation's leading privately held hotel investment and third-party management companies. Recognizing that our success starts and ends with our associates under our pioneering culture of HEI Loves, we invest in and develop the most passionate and talented people in our industry. Our operating platform is built exclusively for institutional hotel assets in key Urban, Super-Suburban, and Resort locations. Our success is built on creating a culture of empowerment and accountability with experiences that guests appreciate, all while achieving highly profitable performance measurements. It's a unique blend of Art and Science that has fueled our reputation and earned the trust of our unparalleled group of institutional partners.

Department Breakdown
Project Insights

WHAT ARE YOUR KEY DEPARTMENTAL OBJECTIVES OVER THE NEXT 6 TO 12 MONTHS?

Streamlining of Marketing plans Grow share in the market

WHAT IS YOUR CURRENT TECHNOLOGY STACK?

Revinate Sojern Google

HOW MANY PEOPLE REPORT TO YOU (BOTH DIRECTLY AND INDIRECTLY)?

5

WHAT IS YOUR TOTAL BUDGET OVER THE NEXT 12 MONTHS PERIOD?

$150 to $300 million

WHAT IS YOUR COMPANY'S REVENUE?

PROJECT OR INITIATIVE DESCRIPTION

Streamlining of Marketing plans Grow share in the market

WHAT NON-BUDGETARY CHALLENGES DO YOU ANTICIPATE?

Budget and occupancy

WHAT 3RD PARTIES ARE YOU HOPING TO MEET WITH?

All

WHAT IS YOUR TIMELINE FOR IMPLEMENTATION?

N/A

WHAT IS YOUR BUDGET FOR THIS PROJECT?

N/A

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